The Drum Awards for Marketing - Extended Deadline

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Agency: St. Luke's
Client: Which?
Date: Mar 2021
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Scams are a major issue in the UK. In the last 12 months alone, £1.7bn has been lost due to fraud.

Warning consumers of personal and financial scams, St. Luke's has devised a marketing campaign for Which? that introduces a series of striking characters to get the message across.

Meet 'Identity Thief', 'Bank Impersonator' and 'Savings Swindler' - three memorable caricatures, devised to personify the three scams that catch people out. Reminding people to be vigilant, the creative shows the scammers trying to cover up the message.

Credits

Brand Advertiser: Which?

Campaign Title: Scams

Medium: Social and digital media, Print, Out of home

(OOH), Radio

Client credits:

Director of Audiences, Brand & Communications: Neil Caldicott

Interim Head of Brand and Strategic Communications: Laura Money

Senior Strategic Communications Manager: Jenni Pain

Senior Brand Executive: Ayesha Bhatia

Creative Agency: St. Luke’s London

Executive Creative Director: Richard Denney

Senior Art Director: Gatis Pakalns

Senior Copywriter: Polina Harkin

Business Director: Laura Harris

Account Director: Rob Evans

Account Manager: Charlotte Crawley

Planner: Tara Ellis

Designer: Vanisha Mistry

Producers: Christine Sibthorp, Geraldine Buhrkohl

Production Company: Nexus Studios

Directors: Smith & Foulkes

Executive Producer: Mike Bell

Producer: Rebecca Archer

Production Assistant: Delfina Maria

Studio Lead: Dylan White

2D Animators: Isaac Holland, Joel Stenback, Laura Nailor

2D Clean-up Artists: Duane Uba, Lucy Hirst, Natalie Gray

Compositors: Adriano Vessichelli, Scott Lockhart

Character Designer: Juan Carlos Paz

Designer/ Look Development: Fanny Hagdahl Sorebo

Print Designer: Cat Finnie

Storyboards and Animatic: Marta Martin Blanco

Editor: David Slade

Mural: Global Street Art

Media agencies: Goodstuff & Brainlabs