Which?: Scams by St. Luke's
- Location:
Scams are a major issue in the UK. In the last 12 months alone, £1.7bn has been lost due to fraud.
Warning consumers of personal and financial scams, St. Luke's has devised a marketing campaign for Which? that introduces a series of striking characters to get the message across.
Meet 'Identity Thief', 'Bank Impersonator' and 'Savings Swindler' - three memorable caricatures, devised to personify the three scams that catch people out. Reminding people to be vigilant, the creative shows the scammers trying to cover up the message.
Credits
Brand Advertiser: Which?
Campaign Title: Scams
Medium: Social and digital media, Print, Out of home
(OOH), Radio
Client credits:
Director of Audiences, Brand & Communications: Neil Caldicott
Interim Head of Brand and Strategic Communications: Laura Money
Senior Strategic Communications Manager: Jenni Pain
Senior Brand Executive: Ayesha Bhatia
Creative Agency: St. Luke’s London
Executive Creative Director: Richard Denney
Senior Art Director: Gatis Pakalns
Senior Copywriter: Polina Harkin
Business Director: Laura Harris
Account Director: Rob Evans
Account Manager: Charlotte Crawley
Planner: Tara Ellis
Designer: Vanisha Mistry
Producers: Christine Sibthorp, Geraldine Buhrkohl
Production Company: Nexus Studios
Directors: Smith & Foulkes
Executive Producer: Mike Bell
Producer: Rebecca Archer
Production Assistant: Delfina Maria
Studio Lead: Dylan White
2D Animators: Isaac Holland, Joel Stenback, Laura Nailor
2D Clean-up Artists: Duane Uba, Lucy Hirst, Natalie Gray
Compositors: Adriano Vessichelli, Scott Lockhart
Character Designer: Juan Carlos Paz
Designer/ Look Development: Fanny Hagdahl Sorebo
Print Designer: Cat Finnie
Storyboards and Animatic: Marta Martin Blanco
Editor: David Slade
Mural: Global Street Art
Media agencies: Goodstuff & Brainlabs