Parents are invited to look into the future in Very.co.uk’s Christmas campaign using the strapline ‘find the gift that helps them find their gift’. A magical, animated film titled ‘Elsie’s gift’, created by St Luke’s, has launched on 1 November to kick off the festive season.
The film opens with a young girl playing with a toy rocket. Her parents notice her interest and when Christmas Day arrives, the girl is thrilled when unwrapping her presents to receive a toy astronaut helmet. We then follow her journey as her interest in the universe and space travel grows, eventually taking her to university to study astrophysics. The ad finishes with her aged parents staring up into the stars knowing their daughter is fulfilling her dreams as an astronaut, looking back down at earth.
The multi-media campaign, which will run for two months, is backed by activity on digital channels, mobile, VOD, print and out-of-home advertising alongside the 30-second TVC. Media, planned and bought by Vizeum aims to build an emotional connection with Miss Very; TV will deliver high reach at key family moments, incorporating inspirational programming that aligns to the creative platform of helping others find their gift. On 3 November, the 30-second TVC 'Elsie’s Gift' will appear within the X-Factor break, and on the 6 November is in a network spot within the Pride of Britain Awards.
Advertiser: Shop Direct
Campaign theme: Find the gift that helps them find their gift
Agency: St Luke’s
CCO: Al Young, St. Luke’s
Creative Partner: Julian Vizard, St. Luke’s
Art Director: Joanne Boyle, St. Luke’s
Copywriter: Hannah Williamson, St. Luke’s
Business Director: Laura Harris, St. Luke’s
Account Director: Rosie Gilligan, St. Luke’s
Agency Producer: Caroline Angell, St. Luke’s
Director/ Production Co: AGAINSTALLODDS @ Passion Animation Studios
Producer: Lisa Hill & Sibylle Preuss
Post Production: TK Grade at Coffee & TV / Post at Nineteen Twenty
Sound Design: Ben Leeves at Jungle Sound Studio
Typographer: Jon Hubbard, St. Luke’s
Design & direction: AGAINSTALLODDS
CG Animation: Milford Creative Studio