The Drum Awards for Marketing - Extended Deadline

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Agency: St Luke's
Date: Apr 2020
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St. Luke’s has launched a new film to reinforce the 'Stay At Home Now' message as the government extends the lockdown across the UK.

The film to be shared on social media features UK frontline keyworkers, actors and singers speaking the words of the 1939 song “We’ll Meet Again” made famous by Dame Vera Lynn, which she recently re-recorded with Welsh mezzo-soprano, Katherine Jenkins.

A tribute to the UK’s frontline key workers and the National Health Service (NHS), the film positively reinforces the World Health Organisation (WHO) and UK Government message to save lives, by staying home and practising social distancing to slow the spread of COVID-19. Importantly, to give health workers and the UK National Health Service (NHS) a chance to treat those who most need their help.

Credits

Creative Agency : St. Luke’s

Campaign : SHN Film – “Together we can turn this around”

Chief Creative Officer : Al Young, St. Luke’s

Executive Creative Director (writer) : Rich Denney, St. Luke’s

CEO and Account Director : Neil Henderson, St. Luke’s

Agency Producer : Chloe London, St. Luke’s

Account Manager : Maisie La Costa, St. Luke’s

Designer : Jon Hubbard, St. Luke’s

Director : Malcolm Venville

Production & Entertainment Co : Anonymous Content

Producer : Peter Knowles

Executive Producer : Victoria Fitzwilliams

Video Editing : Final Cut

Editor : Rick Russell at Final Cut

Sound Design : Ben Leeves at Jungle Studios

Music : “We’ll Meet Again” (Charles/Parker)

Publisher : Wise Music Group obo Dash Music Co Ltd.

Musician : Michael Palmer (acoustic guitar)

Arrangement : Sacha Puttnam

Music Supervision : Native