The Drum Awards for Marketing - Extended Deadline

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Agency: St Luke's
Date: Feb 2022
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South Western Railway has released a campaign encouraging people to use its service to reconnect with friends, family and co-workers.

‘Spread Your Wings’ is the debut work from creative agency St Lukes for the rail service, and it worked alongside Smith & Foulkes through Nexus Studios. The 40-second spot features two commuter birds, wittily named Sandy C Gull and Wesley Peck, as they journey toward London. Throughout the train ride, they discuss their plans for the day in a conversation packed with bird-inspired wordplay.