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River Island: Unleash Your Vibe by St Luke's

Agency: St Luke's
Date: May 2021
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After months of lockdown River Island has unveiled a campaign created by St. Luke’s, to launch its spring/summer collection.

‘Unleash your vibe at the River Island’ is an unapologetic call to let people's true selves shine, after a year of being cooped up indoors.

The campaign features four women throwing off the shackles of lockdown in a celebration of liberation and friendship, to remind people of the glorious fun they’ve been missing.

From hugging each other in the foyer of an opulently decorated hotel, to having a knockabout on a tennis court, getting to grips with riding a classic chopper and poolside frolics, after the months many people have spent in jersey leisurewear, the clothes featured are equally liberated.


Advertiser/Brand River Island

Campaign Title Unleash Your Vibe at the River Island

Media VOD, Social + Stills for website/emails

Creative Agency St. Luke’s

Chief Creative Officer Al Young

Executive Creative Director Richard Denney

Art Director Laura Stevens

Copywriter Claire Wombwell

Agency Producer Chloe London

Print Producers Daniel Moorey, Andrew Thorne

Agency Planner Adele Aitchinson

Business Director Lara Poole

Account Director Ashley Box

Account Manager Hope Shooter

Production Company RSA

Director / Photographer Marie Schuller

Socials Director Greg Barnes

Production Company Producer Nick Ferguson

DoP Jake Scott

Post Production & Audio No8

Post Producer Emma Shuter

Music Supervision Native

Media: Manning Gottlieb

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