After months of lockdown River Island has unveiled a campaign created by St. Luke’s, to launch its spring/summer collection.
‘Unleash your vibe at the River Island’ is an unapologetic call to let people's true selves shine, after a year of being cooped up indoors.
The campaign features four women throwing off the shackles of lockdown in a celebration of liberation and friendship, to remind people of the glorious fun they’ve been missing.
From hugging each other in the foyer of an opulently decorated hotel, to having a knockabout on a tennis court, getting to grips with riding a classic chopper and poolside frolics, after the months many people have spent in jersey leisurewear, the clothes featured are equally liberated.
Advertiser/Brand River Island
Campaign Title Unleash Your Vibe at the River Island
Media VOD, Social + Stills for website/emails
Creative Agency St. Luke’s
Chief Creative Officer Al Young
Executive Creative Director Richard Denney
Art Director Laura Stevens
Copywriter Claire Wombwell
Agency Producer Chloe London
Print Producers Daniel Moorey, Andrew Thorne
Agency Planner Adele Aitchinson
Business Director Lara Poole
Account Director Ashley Box
Account Manager Hope Shooter
Production Company RSA
Director / Photographer Marie Schuller
Socials Director Greg Barnes
Production Company Producer Nick Ferguson
DoP Jake Scott
Post Production & Audio No8
Post Producer Emma Shuter
Music Supervision Native
Media: Manning Gottlieb