Old Mout cider is trebling its media spend with a new multi-million pound ATL campaign, in order to further establish the brand’s unique character and increase consumer awareness and interest in the brand. Old Mout, which originates from New Zealand, launched into the UK market in 2014 has contributed £59M in value to the cider category since launch.
The national campaign goes live this week and will run across out of home, press and online. Each channel has a dedicated creative, building on the brand’s philosophy of encouraging drinkers to get ‘the Kiwi taste for adventure’.
Executive Creative Director: Al Young