Ocado has launched its first brand advertising campaign to announce its new exclusive partnership with Marks & Spencer in September 2020.
The new range will include over 6,000 M&S stock-keeping units, and it is the first time consumers will be able to buy M&S products alongside all their favourite branded items from Ocado.
The brand advertising by St. Luke’s comprises a major high impact print campaign across OOH and national daily newspaper print media.
The extensive Ocado range of fresh produce and food brands are showcased against a fresh green background with a playful addition of the food pairing from M&S. Headlines include 'Ocado’s got acres of organic veg - and your M&S Chicken,' 'Ocado has barrels of crackers - and your M&S Cheddar, 'Ocado has eggs aplenty - and your M&S bacon,' and 'Ocado’s got buckets of milk - and your M&S cookies'. The end line is: Ocado. Our huge range now includes M&S foods.
Alan Young, Chief Creative Officer, St. Luke’s
Julian Vizard, Creative Partner, St. Luke’s
Laura Stevens, Art Director, St. Luke’s
Claire Wombell, Copywriter, St. Luke’s
Dan Husle, Chief Strategy Officer, St. Luke’s
Anastasia Terzeon - Business Director, St. Luke’s
Emily Gill-Heginbotham - Account Director, St. Luke’s
Georgie Moran, Agency producer, St. Luke’s
Maisie La Costa, Account Manager, St. Luke’s
David Gill, Photographer
Siobhan Squire, Photographer Agent/Executive Producer