Online retailer Littlewoods continues to build on its successful ‘Littlewoods Touch’ campaign with a new Spring/Summer campaign created by retained agency St Luke’s.
As the annual rush to secure festival tickets kicks off, the latest Littlewoods advert, directed by Howard Greenhalgh through St Luke’s in-house production team, sees the brand’s celebrity ambassador Myleene Klass team up with X-Factor finalists Reggie ‘N’ Bollie.
In the 30” spot we see Myleene direct the power of The Littlewoods Touch to upgrade a modest BBQ into the ultimate family festival with all the latest brands. At the heart of this transformation is the appearance of Reggie ‘N’ Bollie who appear on the main stage to perform their summer release “New Girl”, complete with their own catchy dance routine.
Creative Partner: Julian Vizard
Creative: Laura Stevens, Claire Wombwell
Additional Credits: Planner: Dan Hulse, Rachel Stewart
Business Lead: Ed Palmer
Account Director: Dominique Morgan
Agency Producer: Jessie Middleton
Media Agency: Vizeum
Production Company: Apostle
Director: Howard Greenhalgh
Production Company Producer: Genevieve Simmers
Editor: Matthew McKinnon
Post Production: Ludo Fealy at 1920
Grade: Duncan Russell at Glassworks
Music: New Girl – Reggie N Bollie
Audio Post Production: Ben Leeves at GCRS