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Littlewoods: Summer of Love by St Luke's

Agency: St Luke's
Date: May 2016
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Online retailer Littlewoods continues to build on its successful ‘Littlewoods Touch’ campaign with a new Spring/Summer campaign created by retained agency St Luke’s.

As the annual rush to secure festival tickets kicks off, the latest Littlewoods advert, directed by Howard Greenhalgh through St Luke’s in-house production team, sees the brand’s celebrity ambassador Myleene Klass team up with X-Factor finalists Reggie ‘N’ Bollie.

In the 30” spot we see Myleene direct the power of The Littlewoods Touch to upgrade a modest BBQ into the ultimate family festival with all the latest brands. At the heart of this transformation is the appearance of Reggie ‘N’ Bollie who appear on the main stage to perform their summer release “New Girl”, complete with their own catchy dance routine.


Creative Partner: Julian Vizard

Creative: Laura Stevens, Claire Wombwell

Additional Credits: Planner: Dan Hulse, Rachel Stewart

Business Lead: Ed Palmer

Account Director: Dominique Morgan

Agency Producer: Jessie Middleton

Media Agency: Vizeum

Production Company: Apostle

Director: Howard Greenhalgh

Production Company Producer: Genevieve Simmers

Editor: Matthew McKinnon

Post Production: Ludo Fealy at 1920

Grade: Duncan Russell at Glassworks

Music: New Girl – Reggie N Bollie

Audio Post Production: Ben Leeves at GCRS