KP Snacks is supporting its popchips brand with a TV campaign that encourages viewers to 'Start Something Good'. The friendly gesture of sharing a bag of popchips is the catalyst for some changes between a frosty boss and her team, in the new campaign, created by St Luke’s. This is the brand’s first foray into television advertising since its debut in 2007.
The film starts with three colleagues making the most of a break with a chat and a bag of popchips, when they walk smack bang into Janet – their unapproachable boss.
Overcoming their reservations, they offer the popchips to Janet. Thanks to the great taste (and Janet’s preternatural ability to identify that they’re Popped Not Fried), it’s love at first crunch.
Janet’s stern exterior melts away. Before we know it, all four colleagues are out on a bowling night, leading to Janet instigating an adventurous away day, which then becomes an annual event – and it comes back to a small act of sharing. The ad ends with the line ‘Start Something Good’.
Advertiser: KP Snacks
Client: Kevin McNair, Marketing Director
Zoe Cashin–Howe, Feel Good Snacking Controller
Jenny Blanco Barcia, Marketing Manager
Megan Fairhead, Assistant Brand Manager
Creative Agency: St. Luke’s
Campaign title: “Start Something Good”
Executive Creative Director: Richard Denney
Creatives Nathan Salf, Jake Bean
Chief Strategy Officer Dan Hulse
Managing Director Ed Palmer
Business Lead Laura Harris
Senior Strategist Rob Sandford
Account Director Rob Evans
Account Manager Maisie LaCosta
Agency Producer Jenny Busby
Director: Molly Manners
Production company: Biscuit Filmworks
Media Planning & Buying: Starcom
Sound Engineer: Ben Leeves, Jungle Studios