Jo Cox Foundation: advert-body-2 by St. Luke's
- Location:
The Jo Cox Foundation has launched a new film from 18 December to support #MincePieMoments. The initiative, to combat loneliness by encouraging people to meet, chat and share a mince pie, is part of the Great (Christmas) Get Together.
The new heart-warming film sees Bill Nighy in a traditional atmospheric Christmas scene, in front of a crackling log fire with tea and mince-pies, settling down to read the 'Tale of the Lonesome Pie' from a vintage storybook.
Nighy narrates the seasonal story of a sociable mince-pie. Si is accidentally parted from his family of 12 festive folk, lost, found, goes on a journey, makes a new friend and helps brighten someone else’s day to become the happiest pie on the street.
The three minute film, created and written by St. Luke’s, was screened exclusively at the historic Regent Street Cinema at 6.30pm on 18 December and will appear as a pre-roll to every film screening in December 2017, including It’s a Wonderful Life, Laurel and Hardy, A Disney’s Christmas Carol and Blade Runner 2049. Additionally the 'Tale of the Lonesome Pie' film will appear across The Jo Cox Foundation social channels.
Credits
Katharine Segal, Campaign Director, The Great Get Together, Jo Cox Foundation
Richard Denney, Executive Creative Director, St. Luke's
Mick Brigdale, Copywriter, St. Luke's
Laura Belcher, Account Director, St. Luke's
Tom Carver, Account Executive, St. Luke's
Jenny Busby, Agency Producer, St. Luke's
Georgie Moran, Visual Stylist, St. Luke's
Sye Allen, Director, Apostle
Chloe London, Producer, Apostle
Josh Gemmell, Editor, Apostle
Nineteentwenty, Post Production
Miras, Illustrator, StageOne Storyboards
Ben Leeves, Sound Design, Jungle Studios
Edward Gibbs, Director of Photography
Grading, The Mill
