Aunt Bessie's: Every day deserves Aunt Bessie’s by St Luke's

St Luke’s are proud to announce the launch of their first campaign for Aunt Bessie’s since winning the account in a competitive pitch last year.

The “Every Day Deserves Aunt Bessie’s” campaign launches with a 30 sec TV commercial promoting the brand’s ‘Homestyle Chips’. The spot features the Aunt Bessie’s characters, Margaret and Mabel, as proud evangelists of the brand on a crusade to help the great British public see the worth of every day and make the most of weekday mealtimes with Aunt Bessie’s products.

The first execution sees them celebrating the much-maligned Wednesday, aka ‘hump’ day, and features the duo riding around Yorkshire on a bike and sidecar towing an Aga full of Aunt Bessie’s goodies. The climax of the ad is the characters feeding the delicious Aunt Bessie’s chips to an overjoyed local community.

The spots were directed by Peter Cattaneo, who is best known for directing The Full Monty and whose recent TV work has included the BBC’s The A Word and Rev.