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Agency: St Luke's
Date: May 2016
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St Luke’s are proud to announce the launch of their first campaign for Aunt Bessie’s since winning the account in a competitive pitch last year.

The “Every Day Deserves Aunt Bessie’s” campaign launches with a 30 sec TV commercial promoting the brand’s ‘Homestyle Chips’. The spot features the Aunt Bessie’s characters, Margaret and Mabel, as proud evangelists of the brand on a crusade to help the great British public see the worth of every day and make the most of weekday mealtimes with Aunt Bessie’s products.

The first execution sees them celebrating the much-maligned Wednesday, aka ‘hump’ day, and features the duo riding around Yorkshire on a bike and sidecar towing an Aga full of Aunt Bessie’s goodies. The climax of the ad is the characters feeding the delicious Aunt Bessie’s chips to an overjoyed local community.

The spots were directed by Peter Cattaneo, who is best known for directing The Full Monty and whose recent TV work has included the BBC’s The A Word and Rev.


Executive Creative Director: Al Young

Copywriter: Rob DeCleyn

Additional Credits: Agency Producer: Caroline Angell

Planner: Rachel Stewart

Business Lead: Eva Philipps

Senior Account Manager: Jo Hill

Media Agency: Vizeum

Production Company: Academy

Director: Peter Cattaneo

Producer: Juilette Harris

Editor: Scot Crane

Grade: Paul Harrison

Post Production: Finish

VFX Supervisor: Vittoria Giannini

Head of 2D: Steve Murgatroyd

Music Track: Composed at Goldstein Music

Audio Post Production: Ben Leeves at GCRS