The Drum Awards for Marketing - Entry Deadline

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Date: Jan 2018
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Squarespace is returning to the Super Bowl for a fifth consecutive time with a campaign that features Keanu Reeves. The campaign, which extends beyond the 30-second in-game commercial, will feature Reeves in a series of three different ads.

Squarespace teamed up with Reeves in part because he had been an active Squarespace customer for some time.

In one spot, Reeves rides one of his cycles down a dusty western highway, asking himself if he should make a Squarespace website for his Arch Motorcycle company. In another he sits in front of a campfire and says that most people think making a website is difficult, “but they’re wrong.” A longer form video has Reeves doing a tutorial of sort on how to make a Squarespace website.


Client: Squarespace

CCO: David Lee

Creative Production Director: Sandra Nam

Brand Creative Director: Josh Webman

Copywriter: Andrew Jasperson and Brock Kirby

Creative Producer: Nadia Lachance

Production: Anonymous Content

Director: Tim Godsall

Managing Director: Eric Stern

Executive Producer: Sue Ellen Clair

Head of Production: Kerry Haynie

Producer: Paul Ure

Production Supervisor: Rebecca Deelo

Coordinator: Amanda Andrews

Stunt Coordinator: Sean Graham

1st A.D.: Eric Topp

Editorial: Final Cut Edit

Executive Producer: Suzy Ramirez

Producer: Barbara H

Editor: Rick Russell

VFX: Electric Theatre Collective ('Should You Make A Website?'), Mikros-MPC ('Make It')

Flame: James Belch

Nuke: Chris Fraser

nuke Tom Humphrey

nuke : Thomas Smith

AFX: Harry Butt

AFX : Dexter George

Producer: Jessica Easton

Producer : Serena Noorani

Flame: Mikey Smith

Nuke: Gretchen Capatan

Nuke: Phoebe Britton

Nuke: James Aguilar

CG: Nate Lapinski

CG: Josh Matthews