Squarespace: advert-body-3
- Location:
Squarespace is returning to the Super Bowl for a fifth consecutive time with a campaign that features Keanu Reeves. The campaign, which extends beyond the 30-second in-game commercial, will feature Reeves in a series of three different ads.
Squarespace teamed up with Reeves in part because he had been an active Squarespace customer for some time.
In one spot, Reeves rides one of his cycles down a dusty western highway, asking himself if he should make a Squarespace website for his Arch Motorcycle company. In another he sits in front of a campfire and says that most people think making a website is difficult, “but they’re wrong.” A longer form video has Reeves doing a tutorial of sort on how to make a Squarespace website.
Credits
Client: Squarespace
CCO: David Lee
Creative Production Director: Sandra Nam
Brand Creative Director: Josh Webman
Copywriter: Andrew Jasperson and Brock Kirby
Creative Producer: Nadia Lachance
Production: Anonymous Content
Director: Tim Godsall
Managing Director: Eric Stern
Executive Producer: Sue Ellen Clair
Head of Production: Kerry Haynie
Producer: Paul Ure
Production Supervisor: Rebecca Deelo
Coordinator: Amanda Andrews
Stunt Coordinator: Sean Graham
1st A.D.: Eric Topp
Editorial: Final Cut Edit
Executive Producer: Suzy Ramirez
Producer: Barbara H
Editor: Rick Russell
VFX: Electric Theatre Collective ('Should You Make A Website?'), Mikros-MPC ('Make It')
Flame: James Belch
Nuke: Chris Fraser
nuke Tom Humphrey
nuke : Thomas Smith
AFX: Harry Butt
AFX : Dexter George
Producer: Jessica Easton
Producer : Serena Noorani
Flame: Mikey Smith
Nuke: Gretchen Capatan
Nuke: Phoebe Britton
Nuke: James Aguilar
CG: Nate Lapinski
CG: Josh Matthews
