Squarespace: 5 to 9
Singer, songwriter and American icon Dolly Parton re-recorded her 1980 workplace anthem 9 to 5 as 5 to 9 for Squarespace’s seventh Super Bowl commercial that issues a rallying call to the historic number of people who are working to turn an after-hours project or passion into their own business.
Academy Award winner Damien Chazelle directed the commercial and Tony Award winner Justin Peck oversaw choreography, with many of the dancers featured from Broadway and off Broadway.
Squarespace worked with Dolly to rewrite the lyrics to her iconic song to celebrate a new generation of entrepreneurs, and empower anyone with a dream to get started - the music is the star of the commercial. Dolly’s own side hustle, a namesake fragrance, will launch its website on Squarespace before the Super Bowl at DollyFragrance.com.