People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at full volume.
As the only global music streaming service that’s been here for it all, we’re looking at the past 10 years through the eyes of fans and artists. Leveraging eye catching OOH, brand films (stay tuned!) and fun partnerships (keep your eyes peeled!), Wrapped will use Spotify’s data and insights to celebrate the quirky and wonderful ways people worldwide have listened to their favourite music and podcasts since 2010.
The campaign will be live across OOH, digital, social and TV (select markets) in 21 markets (North America, LATAM, Asia, Australia, Japan and more) through the end of the year and feature dozens of artists, including Mariah Carey, Lil Nas X, BTS and J. Balvin.