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Spotify: Unlike Any Other

Client: Spotify
Date: Jun 2020
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Ahead of what would have been London Pride this weekend, Spotify has unveiled 'Unlike Any Other' - Spotify’s global Pride campaign celebrating LGBT+ creators and connecting them to fans around the world.

Unlike Any Other is all about empowering LGBT+ creators to embrace their uniqueness and connect to new and existing audiences through the power of music and podcasts.

The campaign features new content and experiences, including 'Amplify: Pride', a hub on Spotify dedicated to Pride so fans can find LGBT+ music and podcasts, 'House of ___ Ballroom Playlists' - a playlist series, in partnership with Pose runway choreographer Twiggy Pucci Garçon, M'y LGBTQ+ Soundtrack' a social share cards encouraging queer creators to celebrate their queer moments via song and invite their fans to share their own and 'Out Now: Unlike Any Other' - official Pride playlist highlighting the infinite amount of music genres represented by our queer community.