For the Ride by Spotify
- Location: United States
Spotify’s latest campaign ‘Spotify for the Ride’ emphasizes that Spotify provides the soundtrack to your life, whether it’s during your workout, hosting a playdate for your kids or driving your car.
The spot humorously plays on the familiar feeling of not wanting your car journey to end so you can carry on listening to your favourite track, and was designed to work across different platforms with four different lengths.
Rolling out in the US through film, OOH and digital elements, the wider campaign focuses on the ease of the app and the discovery of music and podcast content through some of Spotify’s most popular playlists like Your Daily Drive, Disney Sing-Alongs, and Songs to Sing in the Car.
Credits
SPOTIFY
VP, Global Executive Creative Director: Alex Bodman
Creative Director: Noel Yeo, Spencer Hansen
Global Head of Brand Design: Rasmus Wangelin
Senior Art Director: Martin Berggren
Art Director: Steven Conaway, Rainy Fu
VP, Global Brand: Alexandra Tanguay
Head of Global Brand Team: Lauren Solomon
Global Brand Lead: Payman Kassaie
Global Senior Brand Manager: Jonathan Chu
Director, Integrated Production: Belinda Lopez
Senior Integrated Producer: Zack Grant
Business Affairs Lead: Lauren King
Global Strategy Director: Zach Pentel
Creative Strategy Lead: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
US Marketing Lead: Kaleb Ruel
US Associate Marketing Manager: Dayna Tran
Global Media Manager: Kathryn Griffin
Social Community Manager: Christopher Hill
Senior Legal Counsel: Sarah Henderson
Senior Paralegal: Claudia Stauss
PRODUCTION PARTNERS
Production Company: Epoch Films
Director: Matthew Swanson
Director of Photography: Christian Sprenger
Executive Managing Producer: Melissa Culligan
Line Producer: Andrew Graham
Editorial: Mackcut
Editor: Ryan Steele
Assistant Editor: Devon Flint
Executive Producer: Gina Pagano
Post Production Finishing: Schmigital
VFX Lead: Jimmy Hayhow
VFX Artist: Kaitlyn Jackson
Color Correct: CO3
Colorist: Tim Masick
Audio Post Production: Heard City
Sound Designer & Mix Engineer: Evan Mangiamele
Licensed Music: “Elastic Heart - Piano Version” by Sia
