For the Ride by Spotify

Agency: Spotify
Date: Aug 2019
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Spotify’s latest campaign ‘Spotify for the Ride’ emphasizes that Spotify provides the soundtrack to your life, whether it’s during your workout, hosting a playdate for your kids or driving your car.

The spot humorously plays on the familiar feeling of not wanting your car journey to end so you can carry on listening to your favourite track, and was designed to work across different platforms with four different lengths.

Rolling out in the US through film, OOH and digital elements, the wider campaign focuses on the ease of the app and the discovery of music and podcast content through some of Spotify’s most popular playlists like Your Daily Drive, Disney Sing-Alongs, and Songs to Sing in the Car.

Credits

SPOTIFY

VP, Global Executive Creative Director: Alex Bodman

Creative Director: Noel Yeo, Spencer Hansen

Global Head of Brand Design: Rasmus Wangelin

Senior Art Director: Martin Berggren

Art Director: Steven Conaway, Rainy Fu

VP, Global Brand: Alexandra Tanguay

Head of Global Brand Team: Lauren Solomon

Global Brand Lead: Payman Kassaie

Global Senior Brand Manager: Jonathan Chu

Director, Integrated Production: Belinda Lopez

Senior Integrated Producer: Zack Grant

Business Affairs Lead: Lauren King

Global Strategy Director: Zach Pentel

Creative Strategy Lead: Nathan Doiev

Global Head of Consumer Marketing: June Sauvaget

US Marketing Lead: Kaleb Ruel

US Associate Marketing Manager: Dayna Tran

Global Media Manager: Kathryn Griffin

Social Community Manager: Christopher Hill

Senior Legal Counsel: Sarah Henderson

Senior Paralegal: Claudia Stauss

PRODUCTION PARTNERS

Production Company: Epoch Films

Director: Matthew Swanson

Director of Photography: Christian Sprenger

Executive Managing Producer: Melissa Culligan

Line Producer: Andrew Graham

Editorial: Mackcut

Editor: Ryan Steele

Assistant Editor: Devon Flint

Executive Producer: Gina Pagano

Post Production Finishing: Schmigital

VFX Lead: Jimmy Hayhow

VFX Artist: Kaitlyn Jackson

Color Correct: CO3

Colorist: Tim Masick

Audio Post Production: Heard City

Sound Designer & Mix Engineer: Evan Mangiamele

Licensed Music: “Elastic Heart - Piano Version” by Sia

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