Spotify: Premium Duo

Client: Spotify
Date: Jul 2020
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Spotify has launched 'Premium Duo' - a first-of-its-kind subscription plan for couples living at the same address that will allow them to enjoy their favorite content—together and separately.

To create a buzz for the Premium Duo launch, it has created a TV spot that captures real-life couples waxing lyrical about their taste in music -- and lovingly putting their self-reflections to the test. Who deserves the title of “Music Aficionado”? How does he really feel about his partner blasting Christmas music in July? And with 73% of couples saying they listen to music together as a way of remembering happy memories, this spot also shows the unique unifying power of music.

But here’s the twist: Spotify is letting puppets do the talking. To do this, it partnered with Buenos Aires-based production company, Tronco, to bring the stories to the screen, transporting viewers to a land of cubed blue heads and pink mustaches, adding the right mix of zaniness and delight to the testimonials as only puppets can.

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