Spotify has introduced ‘Music, Meet Podcasts’ – its first global campaign of the year. The campaign unveils the new brand platform, ‘Listening is Everything,’ which inspires and connects listeners to each other and the world through the power of music and podcasts – all in the playful and light-hearted tone Spotify is known for.
The ‘Music, Meet Podcasts’ campaign includes a series of digital videos featuring artists and podcasters from Tove Lo and Calvin Harris to the First Lady Michelle Obama and Esther Perel. The digital videos highlight the personalised, curated and exclusive content that keeps 300 million listeners coming to Spotify for more. ‘Music, Meet Podcasts’ is live in 23 markets and will run across social, digital and OOH.
Additionally, the campaign includes an animated film, ‘Same But Different,’ that brings to life how listeners around the world tap into music and podcasts for every mood, moment or activity, demonstrating the integral role audio plays in our daily lives. ‘Same But Different’ will run on broadcast in 16 markets globally.