Spotify: Love What You Love
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As Spotify doubles down on its commitment to the ‘freemium’ model and to creating a high-quality experience for all of their users, it launches this ambitious, and sometimes quite humorous, multi-faceted campaign.
The company stated that with the new Spotify free experience, ad-supported users have access to all the songs they love and the freedom to discover millions of new songs. In that spirit, the campaign invites people to “love what you love” free on Spotify.
The first part of the campaign features two commercials in which Spotify puts its spin on action and horror film trailers. The second part of the campaign, inspired by dating apps, includes digital videos that the company is calling ‘Match Instantly,’ along with out of home (OOH) marketing, featuring posters and billboards that
In time for summer Blockbuster season, Spotify created two faux film trailers for cinema, broadcast, digital TV and social that begin rolling out in 11 markets worldwide today (May 15) through June 21, including the United States, United Kingdom, Spain, Brazil, Mexico, Colombia, Thailand, Indonesia, Australia, Canada and New Zealand.
For ‘Love What You Love,’ the in-house creative team has fashioned a variety of billboards that will be showcased in eight global markets, highlighting personalized and curated playlists, featuring artists such as Demi Lovato, Luke Bryan and Montell Jordan and the user experience.
With its ‘Match Instantly’ videos Spotify encourages discovery and love for music, celebrating how powerful it can be to find – or rediscover – the perfect song. In a series of romantic vignettes, Spotify elevates everyday music discovery moments into love scenes. There will be three Match Instantly videos in total that will run across digital and social channels in United States, United Kingdom, Spain, Mexico, Colombia, Thailand, Indonesia, Australia, Canada and New Zealand. They include “Meadow” featuring Sza’s song “Drew Barrymore” and “Car” featuring “Kiss Me” by Sixpence None The Richer.
Credits
LOVE WHAT YOU LOVE - INTEGRATED
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Creative Director: Dan Brill, Rajeev Basu
Associate Creative Director: Alexandra Sobiecki
Senior Art Director: Tal Midyan, Ellen Pai
Art Director: Rainy Fu, Josephine Tansara, Steven Conaway
Copywriter: Chris Monk, James Aviaz
Director of Integrated Production: Belinda Lopez
Senior Producer: Laura Ferguson, Davis Najdecki
Producer: Jenna Allchin, Kenzie Tankersley, Gabby Kreutter, Jeong Park
Senior Global Brand Director: Alexandra Tanguay
Global Brand Director: Christian Navarro
Senior Global Brand Manager: Lauren Solomon, Candice Greenberg
Global Brand Manager: Payman Kassaie, Jonathan Chu
Associate Brand Manager: Christine Motch
Business Affairs: Lauren King
Brand Strategy Director: Zach Pentel
Brand Strategist: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
Head of Marketing Strategy & Planning: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Global Consumer Marketing: Hugo Norqvist, Antonieta Moreland
Head of Global Media: Scott Marsden
Global Media Manager: Kathryn Griffin
Media Specialist: Sarah Schlein
MEDIA AGENCY
UM Worldwide
LOVE WHAT YOU LOVE - TRAILERS
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Creative Director: Rajeev Basu
Associate Creative Director: Alexandra Sobiecki
Senior Art Director: Ellen Pai
Director of Integrated Production: Belinda Lopez
Senior Broadcast Producer: Laura Ferguson
Senior Global Brand Director: Alexandra Tanguay
Global Brand Director: Christian Navarro
Senior Global Brand Manager: Lauren Solomon
Business Affairs: Lauren King
Brand Strategy Director: Zach Pentel
Brand Strategist: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
Head of Marketing Strategy & Planning: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Global Consumer Marketing: Hugo Norqvist, Antonieta Moreland
Head of Global Media: Scott Marsden
Global Media Manager: Kathryn Griffin
Media Specialist: Sarah Schlein
MEDIA AGENCY
UM Worldwide
PRODUCTION PARTNERS
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Mark Hall
Director of Photography: Dariusz Wolski
Production Designer: Nicolas Scabini
Service Production: Kinema Films
General Director (Kinema): Jose Ludlow
Line Producer (Kinema): Dalia Sierra
Editorial: MackCut
Editor: Gavin Cutler (Chase) + Ryan Steele (Horror)
Assistant Editor: Pamela Petruski + Devon Flint
Head of Production: Gina Pagano
Sound Design + Mix: Sam Shaffer
VFX: MPC
EXECUTIVE PRODUCER: Matthew Loranger
CREATIVE DIRECTOR: Alvin Cruz
PRODUCER: Krystle Timm, Chris Preston Barnes
SHOOT SUPERVISOR: Helena Packer
2D LEAD: Tamir Sapir
2D TEAM: Melissa Graff, Aaron Baker, Renato Carone, Anand Sagar, Jahnvi
Mistry, Pratyush Paruchuri, Akshay Agrawal, M D Karthikeyan, Narendra Kumar
COLOR: MPC
COLORIST: Mark Gethin
COLOR ASSISTANT: Tanner Hladek, Dimitri Rajapakse
EXEC PRODUCER, COLOR: Meghan Lang
PRODUCER, COLOR: Rebecca Boorsma
LOVE WHAT YOU LOVE - MATCH INSTANTLY
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Creative Director: Dan Brill
Senior Art Director: Tal Midyan
Director of Integrated Production: Belinda Lopez
Producer: Jenna Allchin
Post Producer: Gabby Kreutter
Senior Global Brand Director: Alexandra Tanguay
Global Brand Director: Christian Navarro
Senior Global Brand Manager: Lauren Solomon
Global Brand Manager: Payman Kassaie
Business Affairs: Lauren King
Brand Strategy Director: Zach Pentel
Brand Strategist: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
Head of Marketing Strategy & Planning: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Global Consumer Marketing: Hugo Norqvist, Antonieta Moreland
Head of Global Media: Scott Marsden
Global Media Manager: Kathryn Griffin
Media Specialist: Sarah Schlein
MEDIA AGENCY
UM Worldwide
PRODUCTION PARTNERS
Production Company: Here Be Dragons
President: Patrick Milling-Smith
Director: Similar But Different
Executive Producer: Kamila Prokop
Executive Producer: Dave Richards
Head of Production: Mamta Trivedi
Producer: Dave Bernstein
Director of Photography: Christian Sprenger
Editorial: Cosmo Street
Editor: Mark Potter
Assistant Editor: Alex Morales
Head of Production: Luiza Naritomi
Color: Color Collective
Colorist: Alex Bickel
VFX: MPC
Executive Producer: Matthew Loranger
Producer: Krystle Timm
2D Team: Dirk Riesenfeld, Ting-Jung Hsu, Ari Baker
LOVE WHAT YOU LOVE - OOH
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Creative Director: Dan Brill
Senior Art Director: Tal Midyan, Ellen Pai
Art Director: Rainy Fu, Josephine Tansara
Director of Integrated Production: Belinda Lopez
Senior Producer: Davis Najdecki
Producer: Kenzie Tankersley
Senior Global Brand Director: Alexandra Tanguay
Global Brand Director: Christian Navarro
Senior Global Brand Manager: Lauren Solomon
Global Brand Manager: Payman Kassaie
Brand Strategy Director: Zach Pentel
Brand Strategist: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
Head of Marketing Strategy & Planning: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Global Consumer Marketing: Hugo Norqvist, Antonieta Moreland
Head of Global Media: Scott Marsden
Global Media Manager: Kathryn Griffin
Media Specialist: Sarah Schlein
PRODUCTION PARTNERS - Resize Guys
Resize Guys: Michael Brady
Word One New York: Arielle Guy
MEDIA AGENCY
UM Worldwide
