Client: Spotify
Date: Oct 2020
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To mark Black History Month and its continued commitment to giving diverse voices a platform in the UK, Spotify is shining a spotlight on the Black artists and talent who have made a difference in a very challenging 2020. This includes Headie One whose hotly anticipated new album ‘EDNA’ launched in the UK last week, as well as OFB, Arlo Parks and Young T and Bugsy, who will all feature within Spotify’s Black History Is Now hub, as well as in a nationwide campaign.

Black History Is Now will continue to support emerging, aspiring and leading Black talent, with billboards across the UK featuring a whole host of Black artists who have made waves in 2020, many releasing new music in October.

In an unprecedented year, listeners in the UK have increasingly visited the Black History is Now hub to show their support for the Black community, to educate themselves and to be inspired. This includes a 237% rise in streams of music and podcasts visits to the hub on Black Out Tuesday.

In addition to new music content, listeners can expect updated podcast collections and content. Spotify Original podcast Who We Be TALKS - the official podcast partner to the UK’s biggestHip-Hop, Afrobeats, Dancehall and R&B playlist, which celebrates Black music and culture - will record four dedicated Black History Month episodes.