The Drum Awards Festival - Extended Deadline

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Client: Spotify
Date: Jan 2020
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Spotify, the global music audio streaming service, each year unpacks the listening habits of users and unveils the artists and trends shaping the industry with its ‘Wrapped’ campaign. The data revealed the increasingly important role that podcasts are clearly taking in the business.

Spotify summed up the listening habits of some 248 million listeners. For 2019, Post Malone (6.5bn streams) was the most-streamed artist, followed by Billie Eilish and Ariana Grande. For the decade, Bohemian Rhapsody was the most popular album. Drake was most popular artist with 28bn streams, followed by Post Malone, Ariana Grande and Eminem.

Personal Wrap-Ups were done for each user.