Spotify: 2018 Unwrapped

Client: Spotify
Date: Nov 2018
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It’s the most wonderful time of the year: Spotify’s end of year marketing campaign - better known as ‘Wrapped’ - is here. And as our users have come to enjoy and anticipate, we’re using playful creative to offer a moment of reflection about the role that music and Spotify play in their lives and in culture, while telling universal stories that create a sense of community. Since its inception in 2016, ‘Wrapped’ has underscored the impact of Out of Home advertising, and how digital brands are embracing the medium more than ever before.

Launching today, November 28, the campaign will be live across OOH, digital and social in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, the US and in the UK. Fun fact: more than 50 artists, including Ariana Grande, Post Malone and Shakira with Maluma, will be featured in the campaign.

Credits

Global Executive Creative Director: Alex Bodman

Creative Directors: Dan Brill, Alexandra Sobiecki, Rajeev Basu

Global Brand Design Director: Rasmus Wangelin

Senior Art Director: Erik Herrström, Martin Berggren, Tal Midyan

Art Director: Steven Conaway, Angeline Toh

Designer: William Oswin

Senior Global Brand Director: Alexandra Tanguay

Senior Brand Manager: Christine Andren, Lauren Solomon

Creative Strategy: Zach Pentel, Nathan Doiev

Director of Integrated Production: Belinda Lopez

Senior Producer: Natalie Espinosa

Integrated Production: Jenna Alchin, Kenzie Tankersley, Andon Espeseth

Global Marketing Strategy & Planning: June Sauvaget, Neal Gorevic, Manu Orssaud, Krista Scozzari

Head of Global Media: Scott Marsden

Global Media Manager: Sarah Schlein

Global Head of Artist and Label Marketing: Marian Dicus

Head of Artist Marketing, International: Madeleine Bennett

Head of Artist Marketing, North America: Rosa Asciolla

Data Science: Race Archibold, Margot Kurfess, Ellion van Buskirk, Sidra Ahmad

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