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It’s the most wonderful time of the year: Spotify’s end of year marketing campaign - better known as ‘Wrapped’ - is here. And as our users have come to enjoy and anticipate, we’re using playful creative to offer a moment of reflection about the role that music and Spotify play in their lives and in culture, while telling universal stories that create a sense of community. Since its inception in 2016, ‘Wrapped’ has underscored the impact of Out of Home advertising, and how digital brands are embracing the medium more than ever before.
Launching today, November 28, the campaign will be live across OOH, digital and social in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, the US and in the UK. Fun fact: more than 50 artists, including Ariana Grande, Post Malone and Shakira with Maluma, will be featured in the campaign.
Credits
Global Executive Creative Director: Alex Bodman
Creative Directors: Dan Brill, Alexandra Sobiecki, Rajeev Basu
Global Brand Design Director: Rasmus Wangelin
Senior Art Director: Erik Herrström, Martin Berggren, Tal Midyan
Art Director: Steven Conaway, Angeline Toh
Designer: William Oswin
Senior Global Brand Director: Alexandra Tanguay
Senior Brand Manager: Christine Andren, Lauren Solomon
Creative Strategy: Zach Pentel, Nathan Doiev
Director of Integrated Production: Belinda Lopez
Senior Producer: Natalie Espinosa
Integrated Production: Jenna Alchin, Kenzie Tankersley, Andon Espeseth
Global Marketing Strategy & Planning: June Sauvaget, Neal Gorevic, Manu Orssaud, Krista Scozzari
Head of Global Media: Scott Marsden
Global Media Manager: Sarah Schlein
Global Head of Artist and Label Marketing: Marian Dicus
Head of Artist Marketing, International: Madeleine Bennett
Head of Artist Marketing, North America: Rosa Asciolla
Data Science: Race Archibold, Margot Kurfess, Ellion van Buskirk, Sidra Ahmad