Sports Direct: advert-body-1

Sports Direct’s ‘Go All Out’ is the retailers' second foray into the festive world of Christmas ads. The action-packed spot features footballer Jack Grealish, US Open winner Emma Raducanu and grime artist Big Narstie and aims to encourage Brits to get up off the sofa, go outside and play sport - even when the elements are against them.

During the film viewers see a snowball fight with some tongue-in-cheek moments - including Jordan Pickford using his ball-handling abilities to hit Jack Grealish with a cheeky shot from behind, Jessica Ennis-Hill masterfully evading a lineup of players armed with snowballs, and golfer Andrew Johnston showing off his skills by driving a ball high above the rooftops.

Directed by Alex Motlhabane and Lewis Levi from The Rest, the £6m campaign is to be supported by TV, out-of-home (OOH), social media, and in-store and will debut with flagship TV spots during Gogglebox, Taskmaster and The Big Narstie Show.