SPORTbible: Never Apologise
Sportbible has just launched a poignant piece of creative on Europe's biggest digital billboard.
The creative nods to the graffiti mural of Marcus Rashford that was vandalized in Rashford's hometown yesterday which is a stone-throw away from the digital billboard.
The strapline reads "never apologize for who you are" and is a direct response to Marcus Rashford’s poignant statement on social media last night where he expressed that he "will never apologize for who he is or where he came from", following the racist abuse that players Bukayo Saka, Jadon Sancho and Rashford have received following their missed penalties at the Euro 2020 final.
The billboard is now live in Manchester and shared on Sportbible social channels to their 18 million followers.