specsavers: Paws

Specsavers has launched its first global 'Should've' campaign, that features a performing Persian cat called Snowdrop.

'Paws' contains all the ingredients of a typical 'Should've' advert: a humorous dilemma which has arisen by poor eyesight, that causes poor mistakes.

Our bewildered protagonist is Snowdrop, a Persian cat who finds its plans to go outside halted by a misplaced cat flap.

It turns out the shortsighted handyman has fitted the door upside down. The perplexed puss stares at the out-of-reach cat flap that stands between it and the wilderness outside, before making the admiral lead of faith.

Despite the cat's effort, it fails to reach the cat flap, sliding back down without success. As the cat continues to try, the oblivious handyman packs up his tools hand heads home, clearly pleased with his work.