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The Drum

Specsavers: Don’t Miss a Thing this Summer

Client: Specsavers
Date: Apr 2021
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With the country slowly opening up out of lockdown, the UK public is looking forward to some amazing sights this summer. But despite 42% of people noticing a change in their eyesight during the pandemic, Specsavers knows that getting an eye test won’t be the first thing that people will think about doing.

And so, Specsavers has brought out ‘Amazing Sight’, which aims to capture the mood of the nation, while fuelling conversation to keep an eye test on that ‘to do’ list.

From seeing grandparents and newborns, to clocking eyes on that first pint in the pub, the press, outdoor, radio, social and digital campaign encourages people to book online, so they ‘Don’t miss a thing this summer’.

Credits

Project name: Amazing Sight

Agency: The Agency, Specsavers

Client: Chris Carter, Marketing Director, Specsavers

Creative Director: Shishir Patel, Richard James, Marco Bezerra

Copywriter: Geoff Alderman, Lucy Weetman

Art director: Neil Brush, Holly Piriou

Creative producer: Sam Lock

Planner: Pollyanna Evelegh

Client Partner: Rhiannon Hughes

Media agency: MGOMD

Sound Studio and engineer: Simon Capes @Soho Square Studios

Exposure: press, outdoor, radio, social, digital, PR