Specsavers: Don’t Miss a Thing this Summer
With the country slowly opening up out of lockdown, the UK public is looking forward to some amazing sights this summer. But despite 42% of people noticing a change in their eyesight during the pandemic, Specsavers knows that getting an eye test won’t be the first thing that people will think about doing.
And so, Specsavers has brought out ‘Amazing Sight’, which aims to capture the mood of the nation, while fuelling conversation to keep an eye test on that ‘to do’ list.
From seeing grandparents and newborns, to clocking eyes on that first pint in the pub, the press, outdoor, radio, social and digital campaign encourages people to book online, so they ‘Don’t miss a thing this summer’.
Project name: Amazing Sight
Agency: The Agency, Specsavers
Client: Chris Carter, Marketing Director, Specsavers
Creative Director: Shishir Patel, Richard James, Marco Bezerra
Copywriter: Geoff Alderman, Lucy Weetman
Art director: Neil Brush, Holly Piriou
Creative producer: Sam Lock
Planner: Pollyanna Evelegh
Client Partner: Rhiannon Hughes
Media agency: MGOMD
Sound Studio and engineer: Simon Capes @Soho Square Studios
Exposure: press, outdoor, radio, social, digital, PR