Fridababy: advert-body-2 by Special Operations NYC

Having kids is great – but being a dad can be a contact sport. There are 2,350,000 videos of dads getting hit in the balls on YouTube. And we’ve heard that sh*t HURTS.

So, Fridababy, the makers of the cult-favorite NoseFrida is introducing Fridaballs – the world’s first kid proof underwear – designed to simultaneously guard dad’s (Frida)Balls and lineage.

Fridaballs is the brand’s first product specifically designed for dads/uncles/mannies (anyone with balls): a boxer brief that adds branches to your family tree. Each pair of Fridaballs is equipped with:

a reinforced protective pouch to soften the blow and keep dad’s buddies safe

breathable wicking fabric to keep things fresh

a never slip secure waistband

patent-pending Heirloom Conservation Technology (HCT)

Is this going to protect you from a baseball bat to the junk? No. But it will definitely soften the blow when your kid headbutts you, elbows you, jumps on you, etc.

Fridaballs will be available for pre-order on Wednesday, June 6th at Fridababy.com and in sizes S/M and L/XL for $27.99.