Land Rover: It's What Makes Rugby, Rugby by Spark44
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To celebrate Land Rover’s worldwide partnership of the Rugby World Cup 2019 in Japan, Spark44 has created a global campaign to demonstrate that no brand understands the spirit of rugby like Land Rover.
The campaign celebrates rugby at youth grassroots level and is set in countries that are competing in the tournament. It shows how rugby has a place for everyone, whatever shape, size, ability, colour or gender.
In the spot the ball is passed from one player to the next around the world. Each player who catches, tackles, or runs with the ball, says to camera what rugby trait or value they possess. For instance, one says ‘I’m loud,’ and another, ‘I’m shy.’ A boy in the midst of a maul says, ‘I’m unflappable,’ while a girl entering a ruck says, ‘I’m unstoppable.
The campaign endline is: ‘It’s what makes rugby, rugby’ before cutting to the Rugby World Cup and Land Rover logos.
Credits
Client: Rob Furio - JLR Global Marketing Comms Manager
Director: Ben Liam Jones @ Riff Raff
Agency: Spark44
Global Chief Creative Officer: Brian Fraser
Creative Directors: Mike Boles & Jerry Hollens
Global Business Director: Kate Waugh
Global Senior Account Director: Gordo Whittaker
Global Account Director: Adam Bewley
Senior Producer: Tom Colbeck
Assistant Producer: Ellee Prior
Planner: Andy Cook
Production Company Producer: Jay Lovelock
Executive Producer: Tom Berendsen
DOP: James Blann
Post Production: Electric Theatre Collective
Colour: Luke Morrison @ ETC
Sound Design: Sam Ashwell @ 750
Editor: Amanda James @ Final Cut
Music: Antony Genn and Martin Slattery @ Narcissus Music
Stills Photographer: Matt McQuillan
IDENTS
Creative Directors: Mike Boles & Jerry Hollens
Creatives: Mike Boles, Jerry Hollens, Simon Butler.