The Drum Awards for Marketing - Extended Deadline

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Agency: Spark44
Client: Land Rover
Date: Sep 2019
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To celebrate Land Rover’s worldwide partnership of the Rugby World Cup 2019 in Japan, Spark44 has created a global campaign to demonstrate that no brand understands the spirit of rugby like Land Rover.

The campaign celebrates rugby at youth grassroots level and is set in countries that are competing in the tournament. It shows how rugby has a place for everyone, whatever shape, size, ability, colour or gender.

In the spot the ball is passed from one player to the next around the world. Each player who catches, tackles, or runs with the ball, says to camera what rugby trait or value they possess. For instance, one says ‘I’m loud,’ and another, ‘I’m shy.’ A boy in the midst of a maul says, ‘I’m unflappable,’ while a girl entering a ruck says, ‘I’m unstoppable.

The campaign endline is: ‘It’s what makes rugby, rugby’ before cutting to the Rugby World Cup and Land Rover logos.

Credits

Client: Rob Furio - JLR Global Marketing Comms Manager

Director: Ben Liam Jones @ Riff Raff

Agency: Spark44

Global Chief Creative Officer: Brian Fraser

Creative Directors: Mike Boles & Jerry Hollens

Global Business Director: Kate Waugh

Global Senior Account Director: Gordo Whittaker

Global Account Director: Adam Bewley

Senior Producer: Tom Colbeck

Assistant Producer: Ellee Prior

Planner: Andy Cook

Production Company Producer: Jay Lovelock

Executive Producer: Tom Berendsen

DOP: James Blann

Post Production: Electric Theatre Collective

Colour: Luke Morrison @ ETC

Sound Design: Sam Ashwell @ 750

Editor: Amanda James @ Final Cut

Music: Antony Genn and Martin Slattery @ Narcissus Music

Stills Photographer: Matt McQuillan

IDENTS

Creative Directors: Mike Boles & Jerry Hollens

Creatives: Mike Boles, Jerry Hollens, Simon Butler.