Comedian and actor Jack Whitehall and his father Michael go traveling in a new film with Land Rover to celebrate 30 years of Land Rover Discovery.
Land Rover and Spark44 invited British comedian and actor Jack Whitehall and his father Michael to test the skills of the Land Rover Discovery using its Advanced Tow Assist technology or ‘The Knob’.
Reversing a trailer is stressful at the best of times, but add the watchful eye of your father, a narrow single-track causeway, a luxury Airstream Missouri 6.8m caravan and an incoming tide, you have all the ingredients for a towing disaster – especially for a novice driver. But the pressure didn’t stop Jack Whitehall from getting behind the wheel of the Land Rover Discovery at the Corbière lighthouse in Jersey, to reverse all the way to the mainland as the tide rushed in.
Now, with his father Michael providing encouragement, Jack has written the next chapter in the Discovery towing story by demonstrating how easy it is to reverse tow using Advanced Tow Assist just in time to avoid the incoming tide.
The campaign will run across Land Rover’s global social channels, as well as be activated across the Spark44 network.
Global Brand Director – Richard Agnew
Global Social Media Manager – Nicola Summers
Global Brand & Partnerships Manager– Juliet Fairbairn
Global CCO – Brian Fraser
Global Creative Directors – Matt Statham and Chris McDonald
Producer – Chris Hook
Global Business Director – Kate Waugh
Global Account Director – Adam Bewley
Senior Strategist – Andy Cook
Director – Leo McCrea @ Feel Films
DoP – Simon Rowles
Editor – Charlie Marbles @ Gorilla
Colourist – Mark Horrobin @ Big Buoy