Land Rover: Discovery Towing Adventures with Jack and Michael Whitehall by Spark44

Agency: Spark44
Client: Land Rover
Date: Dec 2019
Your Vote
Overall Rating
Opps, please vote again
4 votes

Comedian and actor Jack Whitehall and his father Michael go traveling in a new film with Land Rover to celebrate 30 years of Land Rover Discovery.

Land Rover and Spark44 invited British comedian and actor Jack Whitehall and his father Michael to test the skills of the Land Rover Discovery using its Advanced Tow Assist technology or ‘The Knob’.

Reversing a trailer is stressful at the best of times, but add the watchful eye of your father, a narrow single-track causeway, a luxury Airstream Missouri 6.8m caravan and an incoming tide, you have all the ingredients for a towing disaster – especially for a novice driver. But the pressure didn’t stop Jack Whitehall from getting behind the wheel of the Land Rover Discovery at the Corbre lighthouse in Jersey, to reverse all the way to the mainland as the tide rushed in.

Now, with his father Michael providing encouragement, Jack has written the next chapter in the Discovery towing story by demonstrating how easy it is to reverse tow using Advanced Tow Assist just in time to avoid the incoming tide.

The campaign will run across Land Rover’s global social channels, as well as be activated across the Spark44 network.


Global Brand Director – Richard Agnew

Global Social Media Manager – Nicola Summers

Global Brand & Partnerships Manager– Juliet Fairbairn

Global CCO – Brian Fraser

Global Creative Directors – Matt Statham and Chris McDonald

Producer – Chris Hook

Global Business Director – Kate Waugh

Global Account Director – Adam Bewley

Senior Strategist – Andy Cook

Director – Leo McCrea @ Feel Films

DoP – Simon Rowles

Editor – Charlie Marbles @ Gorilla

Colourist – Mark Horrobin @ Big Buoy

PepsiCo: Play Never Stops

Added 20 February 2020
Overall Rating
Overall Rating
Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.