What better way to introduce Jaguar’s rule-bending new E-Pace to UK audiences than creating a character cheeky enough to drive it?
This Valentine’s Day, we see The 'Mistress of Mischief’ use her wiles with a ticket inspector to get away with the dreaded parking fine. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' Harry Bradbeer, “The Distraction” is the first of 5 short, humorous and shareable social-first films, created by Spark44.
Bored of the status quo? It’s time to bend the rules.
Client : Jaguar Land Rover
Brand: Jaguar E-PACE
Agency : Spark44Title: Jaguar E-PACE: Time to Bend the Rules
Media: Short films on UK social channels, followed by VOD and OLAChief Creative Officer: Brian Fraser, Spark44
Creative Directors: Matt Statham, Chris McDonald, Spark44
Creative Team: Christopher McKee, Richard Morgan, Spark44
Agency Producer: Nicola Spence, Spark44
Account Team: Hannah Sawford, Mikaela Green, Spark44
Strategy Director: Liz Wolstenholme, Spark44Director: Harry Bradbeer
Production Co: Park Village
Executive Producer: Peter McMillan
Editor : Adam Bosman
Director of Photography : Ruairi O’Brien
Colour Grading: Goldcrest (Jet Omoshebi)
Sound Design: James Saunders
Stills photographer: Alan Powdrill
Retouching: The Forge