Jaguar: Mistress of Mischief by Spark44

Agency: Spark44
Client: Jaguar
Date: Feb 2018
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What better way to introduce Jaguar’s rule-bending new E-Pace to UK audiences than creating a character cheeky enough to drive it?

This Valentine’s Day, we see The 'Mistress of Mischief’ use her wiles with a ticket inspector to get away with the dreaded parking fine. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' Harry Bradbeer, “The Distraction” is the first of 5 short, humorous and shareable social-first films, created by Spark44.

Bored of the status quo? It’s time to bend the rules.


Client ​​​​: Jaguar Land Rover

Brand​​​​: Jaguar E-PACE

Agency ​​​: Spark44Title​​​​: Jaguar E-PACE: Time to Bend the Rules

Media​​​​: Short films on UK social channels, followed by VOD and OLAChief Creative Officer​​: Brian Fraser, Spark44

Creative Directors​​: Matt Statham, Chris McDonald, Spark44

Creative Team​​​: Christopher McKee, Richard Morgan, Spark44

Agency Producer​​: Nicola Spence, Spark44

Account Team​​​: Hannah Sawford, Mikaela Green, Spark44

Strategy Director​​: Liz Wolstenholme, Spark44Director​​​: Harry Bradbeer

Production Co​​​: Park Village

Executive Producer​​: Peter McMillan

Editor​​ ​​: Adam Bosman

Director of Photography ​: Ruairi O’Brien

Post Production​​

Colour Grading​​: Goldcrest (Jet Omoshebi)

Online​​​​: Unit

Sound Design​​​: James Saunders


Stills photographer​​: Alan Powdrill

Retouching​​​: The Forge

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