Be The Match: advert-top-1 by Space150
- Location:
Minneapolis nonprofit Be The Match, an organization operated by the National Marrow Donor Program, recently enlisted the help of its agency Space150 to create a campaign that would encourage young men (ages 18-24) to join its cause and help save lives. Because "men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia," according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their "peculiarities." The result is a funny social campaign that includes 12 short videos featuring young men doing all sorts of bizarre things - everything from skateboarding on a treadmill to dancing in a hot dog costume. Each video ends with the message: "This guy could save a life." The videos are running on Snapchat, Reddit, Twitch, Facebook and Instagram.
Credits
Chief Creative Officer: Brock Davis
Executive Creative Director: Brian Ritchie
Creative Director: Chad Nauta
Copywriter: Jon Reine
Art Director/Designer: Nate Eul
Executive Producer: Henni Iwarsson
Producer: Tammy Auel
Production Company: Bottle Rocket
Director: Nick Losq
Edit: Channel Z
Music: HiFi Project
Sound/Mix: SisterBoss
Color: Nice Shoes