Häagen-Dazs has launched a four-week promotional campaign, offering German customers a variety of discounted films on Amazon Fire TV devices each week.
The drive builds on the ice cream powerhouse’s ongoing celebration of female empowerment, with each of the films amplifying the brand’s #DontHoldBack messaging. It also aims to boost awareness of the limited-edition Dio flavours, which were recently launched in Germany.
The films on offer include Erin Brockovich and are available to all Amazon Fire TV customers.
The campaign will be supported by advertising on Fire TV, with a takeover featuring the eye-catching hero flavour patterns, as well as the ice cream stacked next to the upcoming films.