Glenfiddich: Where Next? by Space

Scottish single malt whisky brand Glenfiddich is stopping Londoners in their tracks with a 3D activation at Piccadilly Circus.

The 'Where Next?' campaign communicates the uncertain and challenging journey of growth and reimagines the brand’s stag icon as a symbol of this.

Created by London-based creative agency Space, the new work is the latest in a four-year partnership and also features support from TV, film, OOH, print, digital and social media.