Space City has produced a direct response commercial for the RSPCA, persuading viewers to donate to the animal welfare charity by telling the story of Clover the whippet.
Featuring a combination of stock footage and a live-action-shoot with the aforementioned dog itself, the commercial sought to incite emotive rapport and resonance with consumers through the plight and subsequent recovery of Clover.
The work of the RSPCA was instrumental in leveraging instant response, with call-to-action graphics utilised to impress the creative further on consumers.
Ultimately to stimulate response, a cyclical narrative was used, with the opening shot also featuring at the conclusion - further reiterating the transformation that could be achieved for animals through the donation requested during the ad.
Greg Simmons - director, Space City Productions
Nadia Matthews - producer, Space City Productions
Josie Leadbetter - assistant producer, Space City Productions