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Creative agency Space unveiled a new outdoor arrivals campaign for The Wimbledon Championships.

Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts of The Championships team – from the groundsmen and gardeners, to the ballboys and ballgirls.

The campaign illustrates how preparations for The Championships start as soon as the previous year’s tournament ends (’when we finish, we begin’), through the toil of winter and the optimism of spring, to the excitement and finishing touches of summer (’preparation is over’).

It begins from the moment a visitor arrives at Wimbledon or Southfields stations, and continues along to the famous Wimbledon Queue and into the AELTC Grounds, including the iconic 40-metre long frame alongside the Court 12 walkway, and the perimeter of Aorangi Park next to No.1 Court.

Credits

Agency: Space