To celebrate its 25th anniversary of Eurotunnel Le Tunnel - the car and vehicle service that travels from Folkestone to Calais in 35 minutes - the train line is launching a multi-channel advertising campaign.
Created by Southpaw, the campaign centres on all the customers who’ve travelled via Eurotunnel in the past quarter-century.
The creative features all the people, pets and vehicles who use Eurotunnel, and the rich and varied reasons they might take a trip across the channel.
Using the tagline: ‘It’s our 25th birthday - but we’re wishing you many happy returns’ the campaign invited independently-minded explorers to reuse its service.
The ad addresses: “Snowboarders, surfboarders, feet up on the dashboarders, boot-fillers, bike rack fillers, wine rack fillers, those on four legs, first legs and away legs, nature lovers, adventure lovers and well - just lovers,” concluding: “it might be our 25th birthday, but we’re wishing you many happy returns.”
The video and digital ads use both 2.5D parallax technology - a technique that brings 2D still imagery to life.
Launching today (3 May) the campaign will run across TV, cinema, out-of-home (OOH) in London and the South East, radio, online display and social media.
Southpaw won a five-way pitch for the brief to celebrate Eurotunnel Le Shuttle’s 25th anniversary, last year.
Client: Eurotunnel Le Shuttle
Creative: Chris Jefferys & Sam Bone
Creative Director: Glenn Smith
Photographer: Kelvin Murray
Post Production: Coffee & TV