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Charles Wells: Charlie Wells Triple Hopped IPA Branding by Southpaw

Agency: Southpaw
Date: Jul 2016
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Southpaw are pleased to present the new brand design for Charlie Wells Triple Hopped IPA – the second product launch from Charles Wells Brewery’s new range of contemporary beers.

The creative communications agency has extended the branding of the first, innovative range of Charlie Wells beers under their compelling brand proposition, which celebrates the spirited pioneers character and preserves the heritage of the brand, through immersive stories about Charlie’s adventures.

Charlie Wells Triple Hopped IPA is the second instalment of Charlie’s adventure, telling the story of his adventures at sea.

Southpaw have captured this second chapter through a range of different assets, namely, beer bottles, carriers, story books, coasters and t-shirts. All products show the strong links back to Charlie’s experience and travels.


Creative Director: Craig Roderick

Art Director: Kamran Akram

Copywriter: Ethan Lott

Photographer: Kamran Akram

Additional Credits: Jo Cornford, Account Director, Blaise Bickerton-Leman, Project Manager, Katie Salt, Senior Account Manager.