Southern California Edison: Safety Squirrel
- Location:
Getting a public service message to the masses isn’t easy, especially in a crowded media environment. Enter Safety Squirrel, a fast-talking rodent who is out to warn Californians about the danger of power lines.
Southern California Edison picked a squirrel for its relatability to power lines, as the fuzzy-tailed beasts are often seen traipsing along them like an agile tightrope walker.
‘Safety Squirrel’ is a campaign by IW Alliance, consisting of Dailey, GP Generate and IWGroup. It features a frank, quick-tongued squirrel who dispenses rapid-fire real talk about how to behave near power lines. Whether he's saving a partygoer's errant metallic balloon from frying a power line or stopping a distracted tree trimmer from making a shocking mistake, Safety Squirrel intercedes in spots that are, well, a little nutty.
Credits
Client credits
Client - Southern California Edison
Chief Executive Officer - Kevin Payne
SVP Corporate Affairs - Caroline Choi
VP Corporate Communications - Beth Foley
Principal Manager, Brand & Creative - Diane Tasaka
Advertising Manager - Tracy Ou
Communications Analytics & Insights Mgr. - Jim Kapsimalis
Creative Director - Doug Olivieri
Agency credits
Agency - IW Alliance, a collaboration amongst Dailey, GP Generate and IW Group
Executive Creative Director/Writer - Helen Cho, Dailey
Executive Producer - Mike Cha, Dailey
Sr. Art Director - Wonee Paek, Dailey
Managing Partner - Jean Grabow, Dailey
VP/Account Director - Robert Kavanagh, Dailey
Account Supervisor - Cheldy Moran, Dailey
Account Lead - Dean DeMarchi, IW Group
Director of Strategy - Jane McCarthy, Dailey
Strategist - Katherine Kilmer, Dailey
Media COO: Stephen Page, GP Generate
Production/VFX/Post: Ntropic
Director - Nate Robinson
DOP - Andy Lilien
Producer - Elisa Morse
Head of CG - Dave White
CG Supervisor - Andrew Cohen
Flame Lead - Amanda Amalfi
Editor - Robb Hoffman
Colorist - Nick Sanders
EP - Juliet Tierney
Producer - Persis Reynolds
Composer - Emoi Music/Aaron Robinson
Audio - Eric Garcia, 48 Windows
