The Drum Awards for Marketing APAC

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Agency: Soul
Date: Sep 2017
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A $130 billion corporate mega-merger is the target of a hard-hitting new campaign by UK charity The Bhopal Medical Appeal, which cares for survivors of the world’s worst industrial disaster.

Created by Soul, the campaign uses a simple animated film to combine the corporate logos of Dow Chemical and DuPont. As the two logos merge together, they grow in size to fill the screen, forming a new logo that spells the word “DoNT”.


Agency: Soul

Creative Director: Shaun Moran

Head of Art: Paul Walton

Business Director: Iain Munro

Web Developer and Tech Support: John Richardson