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Sonic: This Is How We Sonic

Client: Sonic
Date: Feb 2020
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Sonic Drive-In will debut a new national advertising campaign and brand identity on 27 February that encourages guests and fans to personalize the brand’s good-natured and fun-loving culture with 'This is how we Sonic."

The subtle shift in tone to 'we' from the brand’s previous “This is how you Sonic” reflects the incredible people, food and experiences found at Sonic every day; Sonic celebrates the everyday moments that happen in the car with friends and family, or on the go solo, all over the country.

The branded spots will feature real Sonic customers – sans script – and capture the hilarious, heartwarming and spontaneous moments that happen on the way to, at and from Sonic.