Charter Communications: advert-body-1 by Something Different

Date: Jun 2017

'Poker' is a humorous new commercial from Spectrum featuring five evil pals – a demon, a werewolf, a vampire, a mummy and a creepy dummy – enjoying poker night at the demon’s house. We observe the monsters’ easy camaraderie until the werewolf asks the demon to pause the game so he can go outside. Unfortunately something unthinkably evil ensues – the demon’s DirecTV Now can’t pause TV, like Spectrum can – and someone will have to pay.

Directed by O Positive’s David Shane, via Something Different, 'Poker' is of the four spots to launch in the agency’s new campaign for Charter Communications’ Spectrum brand. The campaign centers on gripes that provoke customer loathing like deceptive pricing, service interruptions and a lack of channels and features.

Credits

Client: Charter Communications. Joe Leonard, SVP, Marketing & Creative Strategy; Jim Obermeyer, VP, Marketing & Creative Strategy; Amy Kantrowitz, Sr. Director, Marketing & Creative Strategy; Lindsay Hittner, Sr. Manager, Marketing & Creative Strategy.

Brand: Spectrum

Agency: Something Different. Tommy Henvey, Chief Creative; Patti McConnell, Managing Partner/Executive Producer; Richard Ryan, Group Creative Director; Garrett Crabb, Senior Producer; Christine Dodd, Marketing Director; Jamie Eisman, Production Coordinator

Production: O Positive. David Shane, Director; Ralph Laucella and Marc Grill, Executive Producers; Ken Licata, Producer; Marc Laliberte-Else, Director of Photography; Dan Ouellete, Production Designer.

Edit: Crew Cuts. Jake Jacobsen, Partner/Editor; Jake Trill, Assistant Editor; Sara Arnold, Producer; Stephanie Norris, Post EFX Producer.

Music: JSM Music, Joel Simon, Chief Creative Officer; Jeff Fiorello, Executive Producer; Joel Simon and Seamus Kilmartin, Composers