Maplin: advert-body-2 by SomeOne

Maplin turned to SomeOne after identifying it needed a new brand identity in order to connect with new customers, while not alienating its core, loyal audience. Working together Maplin and SomeOne created the new strategic cornerstone ‘Connecting brilliant ideas’ – building on Maplin’s heritage to encourage customers to try and discover more about how technology can improve their everyday lives supported by impartial expertise.

The rebrand covers brand strategy, brand architecture and visual identity with SomeOne also advising on uniforms, product and lifestyle photography, as well as motion graphics, signage and packaging guidelines.