SomeOne has created the entire BrandWorld for the new global cab comparison app Karhoo, which launched this May.
The brief to was to build a brand that supports Karhoo’s mission to use positive disruption to help established operators of licensed black cabs, minicabs and executive cars level the playing field and be part of the e-hailing revolution, while giving consumers more choice with every cab booking.
This brand will predominantly live on screens, so we capitalised on the opportunity to make it feel bright and alive, and created a ‘pingy' and positive standout palette that could grow over time as Karhoo’s network of cab companies grow. The BrandWorld extends from the colour palette, through all of the designs, communications and experiences; and even informs the tone of voice.
Lead Designer: Cosmo Jameson