D. Thomas: Branding by SomeOne

SomeOne was approached to help D. Thomas make the next step to take its specialist skills, normally the preserve of a lucky few, to a wider audience.

With a new generation of result-driven skin treatments — designed to work at speed for a more convenient walk-in — the new endeavour has launched in Harvey Nichols for 2017.

At the core of the practice is light-based treatments. Stimulating the skins natural restorative systems, the skilled application of light enables skin to rapidly transform. There is a treatment for everyone. For those who want an instant glow, ready for a big event — or those who are seeking regular skin health boosting for deep cleansing, regenerating and repairing, they have a perfect solution.

Light as we all know, travels in straight lines — this simple observation led to the development of a visual identity that eschews the need for a logo — but instead creates an instantly useful visual code to be deployed across all primary branded surfaces.