Patagonia and its Chicago-based agency partner Someoddpilot recently launched Patagonia Action Works, a new digital platform and program designed to protect US public lands and waters by connecting individuals to organizations working on environmental issues in the same communities.
Patagonia Action Works connects grassroots environmental organizations across the world to people in the nearby areas wanting to help by volunteering their skills, time or money. Skills can include graphic design, writing, organizational, management, law, and anything else that can contribute to combating environmental issues.
The project's video, branding, assets, digital platform and program were created in partnership with Someoddpilot and Patagonia. Someoddpilot has previously worked with the brand on projects including Save our Public Lands and The Cleanest Line activist blog.
Patagonia is taking the Action Works launch on a national tour over the next few months to cities like Santa Monica, CA, Burlington, VT, Portland, OR, New York City, Chicago, Washington DC, and more.