Inspired Closets, a premium brand within the $9 billion home storage and organization category, is introducing a new TV spot within its ongoing national campaign this week from AOR, Minneapolis-based Solve.
The television spot features a woman rehearsing her introduction, seemingly prepping for a blind date. The story unfolds to reveal she’s in fact going to meet her adoptive son for the first time.
The television commercial was shot by Harrison Schaaf of award-winning production company Whitelist, based in Los Angeles, and will be part of the brand’s multi-media, multimillion-dollar campaign in 2019. The national campaign includes broadcast, print, digital and social content, and dealer support materials.
Sold through a selective network of branded dealers across the country, Holland, Michigan-based Inspired Closets offers custom-designed closets as well as pantries, entryways, laundry rooms and garages, competing with category stalwart, California Closets, among other brands.
Client: Inspired Closets