The Drum Awards for Agency Business 2022

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Client: Sodastream
Date: Jun 2021
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Laverne Cox and SodaStream have teamed up to celebrate Pride. The leading sparkling water maker joined forces with Cox, a prominent trans advocate, to create the animated film 'Rainbow Story'.

In the film, Cox’s strength and resilience are highlighted with her portrayal as a superhero, taking viewers through key moments in her life – from her childhood and the challenges it brought to monumental accomplishments both personally and for the wider LGBTQ+ community. Cox closes the film with a message encouraging people to proudly share their own rainbow story.

To accompany the campaign, SodaStream is launching a Rainbow Story limited edition sparkling water maker kit.