Sodastream: Proud to Be Green

Client: Sodastream
Date: Apr 2019
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SodaStream International, the sparkling water brand, presents its 'Proud to be Green' Earth Day Challenge. As part of its ongoing effort to reduce the use of single-use plastics, this Earth Day SodaStream is helping 'Greens' go even greener. Whether it's a given name such as Green, Green(e) and Greenberg or a hometown from Greenville to Greenwich, SodaStream wants everyone to be proud to be green and reduce their use of single-use plastics.

From Green Bay to Greenwich, this Earth Day SodaStream is committed to helping the more than 70 cities and towns across the US live up to their "Green" names, beginning with public buildings in their communities. SodaStream is challenging these local "Green" municipalities to reduce single-use plastic. In addition, SodaStream will offer any "Green" town buildings with SodaStream machines, so no one goes without their favorite beverages.

Municipalities can show their commitment to the cause by posting an Earth Day badge on their website or social media channels. The brand encourages people to go to ProudToBeGreen.sodastream.com to make their community greener.

To celebrate all "Green" residents, SodaStream is also offering local residents in all "Green" towns an exclusive 50% off discount for a special 48-hour-long promotion starting April 22, only at SodaStream.com.

For the millions of Americans living up to their "Green(e)" last names on social media, SodaStream is celebrating Earth Day by giving away limited edition green SodaStream machines. Visit SodaStream on Facebook and Instagram to share the green lifestyle.

For those who are not named Green, for the entire month of April SodaStream is giving an additional 30% off all products at participating SodaStream retailers across the country.

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SodaStream

AT&T: Train by BBDO

Added 24 May 2019
Agency: BBDO
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