Sodastream: Imagine a World

Client: Sodastream
Date: Jun 2019
Your Vote
Overall Rating
Opps, please vote again
10 votes

Pride Month is a pivotal moment in the calendar year for members of the LGBTQ+ community across the gender spectrum to embrace their identities. In honor of this, SodaStream released a minute-long ad celebrating love throughout the last century.

The video entreats viewers to “imagine a world where we never had to hide,” as people across decades past pose for pictures that capture the little moments – two male miners from 1912 sharing a kiss, a Great Depression-era female sailor flexing her bicep that has another woman’s name in a heart tattooed on it, two girls giddily laughing and embracing surrounded pastel balloons, two dads and their kids.

But perhaps a standout scene in the ad is from 1967, where two people of color (the only two in the video) get married. The bride is played by Lila Blilat, a transgender woman from the Bedouin town of Rahat, Israel, near SodaStream’s factory. Coming from a conservative, nomadic Muslim community, she has traveled far to become not only a part of the beverage company’s campaign, but also the face of the 2019 Tel Aviv Pride Parade.

Overall Rating
Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.